By 1991, Russ Togs was going out of business, and sold Diesel Sportswear to Rosso upon ending the licensing deal. received the license to market and distribute Diesel lines in the United States and Mexico. Diesel in the 1990s ĭuring the first part of the 1990s, Rosso pioneered Diesel into the fashion world and set the grounds for its establishment in global markets. Rosso has said that he learned marketing from the US, creativity from Italy, and systems from Germany. Rosso bought out Goldschmied's interest in the Diesel brand name in 1985 for US$500,000, becoming the sole owner of the company. After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others.

In 1976 Rosso began working for a clothing manufacturer called Moltex, which was owned by Adriano Goldschmied.

He later attended an industrial textile manufacturing high school in Padua. He used his mother's sewing machine to produce low-riding, bell bottomed jeans, which he would wear himself and sell to his friends for 3500 lira a piece. Become a ShopStyle member and get exclusive online clothes shopping deals and the highest cash-back savings powered by Rakuten.History Beginnings of Diesel ĭiesel founder Renzo Rosso began stitching jeans on a sewing machine at the age of fifteen. Want to wait for the best possible deals on designer clothes, shoes and accessories? We make it easy! Shop now, save all your favorites, and we'll alert you to any sales, price drops and new promotions across hundreds of retailers and brands. Whether you want to overhaul your entire wardrobe, or just need something perfect for that important special occasion–you’ll find the latest styles in an array of prices, sizes, colors and labels. We can help you pull together a stylish men’s outfit, and even show you how to rock the latest in trendy women’s clothes–all while you browse the biggest names in men’s and women’s fashion, including Ralph Lauren, Dolce & Gabbana, Coach, Michael Kors, Gap, Old Navy, Tommy Hilfiger, Under Armour and many, many more. Whether you’re searching for the latest looks in denim, jackets, outerwear, pants, shorts, skirts, dresses, sweats, hoodies, sweaters, swimwear, uniforms, shoes, tops and beyond–it’s all here. You found the ultimate one-stop shop for stylish men’s and women’s clothing from top fashion brands around the globe.

Diesel watch only the brave